Sanchali built her page around a simple idea - that an outfit only really works once you've seen it move. Her styling videos are shot the way she'd actually wear a piece out, not just posed against a wall.
She mixes thrifted pieces with the odd splurge and is upfront about which is which, which is rare in a category that usually blurs the two. Her audience trusts her styling calls because she's honest about the budget behind them.
Her styling edit for Bewakoof - three outfits, one base wardrobe - showed exactly the kind of cost-per-wear thinking her audience already comes to her for, and travelled well beyond her usual reach that week.