Rajeev came to running later than most of his followers expect - picked up somewhere between long work weeks and a promise to himself to stay in shape. Marathon after marathon, that same "on the run" honesty became the whole feed.
He posts the parts most running pages skip - the pace that fell apart at kilometre 30, the finisher medal that came after months of unremarkable early mornings. That's the version of fitness his audience actually shows up for.
His training-week takeover for Ace Blend, filmed entirely on race weekends across the city's running calendar, gave the brand a stretch of genuinely unscripted content it couldn't have shot on its own.