For 2026, PickYourTrail wanted a series built around "India's Travel Dads" - destination takeovers that felt like a friend's travel diary, not a booking ad. We sent 9 travel creators across three cities with a loose brief and full creative freedom on the ground.
The takeovers drove PickYourTrail's highest booking-page traffic of the year, concentrated in the 72 hours after each city's content went live, spanning Reels, stays, and stories across every stop of the arc.