Mahina's period-underwear launch needed creators willing to say the quiet part out loud - so we briefed 16 creators to talk about leaks, comfort, and everyday use with zero euphemisms, exactly the way they'd tell a friend.
The bold, unfiltered content became the brand's best-performing launch to date, holding a 9.6% engagement rate well above the category average and pulling in comments from an audience that finally felt spoken to directly instead of around.