Dabur wanted a steady drumbeat of content across its wellness portfolio rather than a single campaign spike, so we set up an always-on creator roster spanning health, home remedies, and personal care niches, briefed quarterly and shipped continuously.
Fourteen months in, the always-on pipeline has held a consistent 9% engagement rate - the highest of any account we manage - and now feeds directly into the brand's own paid channels with almost no dip between rotations.