For Bewakoof's Made-in-India apparel drop, we ran a tight 12-creator youth-styling cohort around a single lookbook brief, timed to launch within 48 hours of each other for maximum feed presence.
The drop sold out in 48 hours - the fastest sell-through the brand has recorded - with creator content driving the majority of first-day traffic, and the format has since become an always-on styling series between seasonal drops.